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$17 million bet: Tech giant ServiceNow moves to West Palm Beach, promises jobs and billions in impact

Left to right: Steven Ross, founder of Related Companies and owner of the Miami Dolphins NFL team; West Palm Beach Mayor Keith James; Governor Ron DeSantis; and Bill McDermott, CEO of ServiceNow.
Wilkine Brutus
Left to right: Steven Ross, founder of Related Companies and owner of the Miami Dolphins NFL team; West Palm Beach Mayor Keith James; Governor Ron DeSantis; and Bill McDermott, CEO of ServiceNow.

A prominent tech group is depending on more than $17 million in city and state funding to expand its business and outreach to West Palm Beach, promising hundreds of jobs and boosting the local economy by nearly $2 billion over five years.

West Palm Beach Mayor Keith James called the decision 鈥渁 movement,鈥 as tech, city, and state leaders cements the city鈥檚 role as a regional tech and finance hub, with backing from Gov. Ron DeSantis, who spoke at Tuesday's press conference.

鈥淭hese are all really good jobs," said DeSantis. "It鈥檚 going to have a huge economic impact for the local community but also what they're doing on education.

鈥淭hey鈥檙e providing this great service for folks to be able to go and get educated on these cutting-edge technologies," DeSantis added.

, an enterprise software company that helps businesses streamline their operations, will take up 200,000 square feet located at 10 CityPlace, a new development by Related Ross, a real estate firm headed by Miami Dolphins owner Stephen M. Ross. The building is currently under construction.

ServiceNow, which uses AI to help automate workflows in industries like IT, HR, and customer service, will move into a temporary building in West Palm Beach for now, with a permanent move set for mid-2028.

READ MORE: $78 million workforce, affordable housing units moving forward in Lake Worth Beach

Left to Right: Kelly Smallridge, President and CEO at the helm of Palm Beach County's Business Development Board; Steven Ross, owner of the Miami Dolphins and Related Ross; Bill McDermott, CEO of ServiceNow.
Wilkine Brutus
Left to Right: Kelly Smallridge, President and CEO at the helm of Palm Beach County's Business Development Board; Steven Ross, owner of the Miami Dolphins and Related Ross; Bill McDermott, CEO of ServiceNow.

The expansion will include a new regional innovation hub and AI Institute, and is expected to deliver more than 856 jobs over the next five years, officials told SA国际传谋.

While some critics appear skeptical that the deal will actually yield all of the 850+ jobs that have been touted, the city has included clawback provisions in its agreement with ServiceNow. Those provisions ensure the company hits hiring goals 鈥 or surrender its local funding. The rest is from the state.

Proponents say the Fortune 500 company's move goes beyond relocating offices and new jobs.

The , with a market cap of $193 billion, agreed to invest in local talent and training.

鈥淲e have a knowledge university we鈥檙e building right here in West Palm Beach,鈥 said CEO Bill McDermott. 鈥淲e have an AI institute where we鈥檒l go shoulder to shoulder with the public and the private sector to prototype solutions quickly and reinvent business models.鈥

ServiceNow will help develop local talent through the city-led RiseUp initiative, which will work with higher education institutions like Palm Beach State College to train and certify students, veterans, career changers, and those without four-year degrees in tech skills.

McDermott contends ServiceNow鈥檚 presence can generate widespread growth, attracting other major corporations who can amplify an economic ripple effect.

鈥淭here is no benefit to AI without people,鈥 McDermott said. 鈥淎nd there is no artificial intelligence that matters without human intelligence.鈥

ServiceNow co-founder and Chief Technology Officer Pat Kasey told SA国际传谋 that the new tech jobs could boost the broader ecosystem by sparking additional business opportunities.

鈥淎nytime you bring in a bunch of jobs like that there鈥檚 a multiplier effect on the local economy, which is bigger than just the raw numbers.鈥

CEO Ross, of Related Ross, points to preexisting investments in infrastructure in West Palm Beach, such as the planned Vanderbilt University campus, to explain why the city was chosen over other cities: quality of life, safety, and growth for young professionals.

鈥淲e really set about the last several years bringing great schools, hospitals, recreational opportunities,鈥 he said.

Wilkine Brutus is the Palm Beach County Reporter for SA国际传谋. The award-winning journalist produces stories on topics surrounding local news, culture, art, politics and current affairs. Contact Wilkine at wbrutus@wlrnnews.org
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